As trade tensions rise between Canada and the United States, Canadians are increasingly looking to support domestic products. A recent survey shows that 61% of Canadians are likely to seek out Canadian-made goods, while 43% plan to avoid U.S. products even without tariffs in place.
The survey reveals that 67% of Canadians are closely following news about tariffs, demonstrating high awareness of the trade situation. Only 14% disagree with the "Buy Canadian" sentiment, showing strong support for domestic purchasing.
When deciding if a product is "Canadian," 69% of consumers consider company ownership important, while 66% look at where the product was manufactured. Nearly all respondents (97%) prefer buying local to support the economy.
The impact on U.S. imports could be substantial across multiple product categories. About 34% plan to buy less U.S.-made candy and chocolate, while nearly 38% intend to reduce purchases of both U.S. snack foods and alcoholic beverages.
Consumer behavior is changing in response to these trade tensions. An impressive 81% of Canadians have markedly increased their Canadian-made purchases. To meet their needs, 73% now shop at multiple retailers, and 70% are willing to wait for products to be restocked rather than buying alternatives.
Price remains a vital factor, with 87% considering it the most important element in food purchases. However, 75% are willing to pay a premium for locally produced items, and 66% would pay more for domestically made products.
The Canadian government has responded with $30 billion in retaliatory tariffs on U.S. imports, with plans for an additional $125 billion. These tariffs target products like orange juice, peanut butter, wine, and appliances. This response follows the February 1 tariff order issued by U.S. President Donald Trump, which was later paused after reported concessions from Prime Minister Trudeau.
Economic concerns linger, with 65% of Canadians expecting the economy to weaken over the next six months. Economists forecast potential reductions in Canadian output and slower economic growth of 1.6%, down from previous estimates of 1.8%.
