Solidarity among Niagara’s municipalities has sparked a region-wide effort to boost the local economy. The campaign encourages residents to think local first when making purchases and supports Main Street businesses across the region. This united approach aims to revitalize local business districts that have faced economic challenges in recent years.
The initiative gained momentum with the launch of the ShopNOTL website on February 4, 2022. This online platform features a thorough business directory that makes it easier for consumers to find and support local establishments. The campaign also introduced special promotions like Take Out Tuesday to help restaurants increase sales during slower periods.
Financial support has been a key component of the effort. The Tourism Recovery Grant program provides much-needed funds to struggling businesses, while the Extended Patio Program allows restaurants to serve more customers outdoors. These programs help business owners adapt to changing economic conditions. Organizers have carefully evaluated sources to ensure accurate information is shared with participating businesses and the public.
Financial assistance programs like Tourism Recovery Grants and Extended Patio options are helping Niagara businesses adapt and thrive despite market challenges.
The campaign’s impact extends beyond retail and restaurants. It addresses food insecurity through partnerships with organizations like United Way, whose Garden Hub produced over 1,000 pounds of produce. United Way Niagara raised $5.1 million in their 2024 campaign and supports more than 120,000 people annually across the region.
A Business Liaison Committee was established to provide advocacy, guidance on local regulations, and information about tax incentives and training programs. The committee also facilitates networking events and roundtables where business owners can share ideas and concerns.
Digital marketing channels promote local businesses while strategic campaigns work to differentiate Niagara from other regions. Community engagement remains strong, with businesses participating in local events and forming partnerships with residents. Programs like Backpacks for Kids, which distributed 2,100 backpacks, demonstrate the community-centered approach.
Future plans include increasing women’s representation in local government through the Seat at the Table program and raising $10,000 for the 2025 gardening season. The campaign continues to focus on food security initiatives while working to attract and retain businesses throughout Niagara.
These efforts reflect a broader movement toward community empowerment and local economic development. Learn more about initiatives making an impact across the region on Marketplace Niagara.
