Cameras are rolling across Niagara as the region transforms into a bustling hub for film production. With over 142 movie credits on IMDb featuring Niagara Falls locations, the area has attracted major productions from Netflix, Hulu, MGM, and Universal. Hit shows like “The Handmaid’s Tale” and “The Boys” have utilized the region’s diverse landscapes, from Lake Ontario shores to vineyard vistas.
The economic impact is significant. Tourism in Niagara already generates over $2 billion annually, and film productions inject hundreds of millions more. New soundstages in Buffalo and hundreds of union jobs are boosting the local economy. For every $100 million in direct tourism revenue, the region sees an additional $69 million in indirect output.
Despite this success, challenges remain. The region lacks a centralized film office, causing it to miss out on nearly a million dollars in production opportunities. Many municipalities don’t have staff or resources dedicated to film policies, and coordination across county lines is difficult.
Ontario’s competitive tax credit programs give Niagara an edge. Filmmakers can access a 35% tax credit on eligible Ontario labor costs, plus additional federal incentives. The cost advantage of producing in Canada versus the U.S. is another draw for studios.
Success stories abound. Niagara-on-the-Lake saw a 30% increase in tourism after a popular movie filmed there. Stratford contributed C$5 million to its local economy from a single production in 2023. Several cities like St. Catharines have launched initiatives like filmSTC to support the creative economy. The upcoming documentary “The Niagara Movement: The Early Battle for Civil Rights” adds to the region’s film portfolio by showcasing civil rights activism that shaped American history.
Looking ahead, employment in motion picture industries is projected to grow by 12% by 2028. Year-round daily GO Train service starting in 2024 will improve access to the region. Film advocates are pushing for a regional approach to permitting and promotion, leveraging the tourism sector’s established support systems.
As demand for digital content continues to rise, Niagara’s diverse locations and financial incentives position the region for continued growth in the film industry. Stay connected to the region’s evolving creative landscape through Marketplace Niagara.
