A promising student from Brock University’s Bachelor of Sport Management program has been selected to participate in the CFL Women in Football initiative. Ruby Neumann, a third-year student in Canada’s original Bachelor of Sport Management degree program, will gain hands-on experience with one of the Canadian Football League’s professional teams.
The selection highlights the strong industry connections that Brock’s Sport Management program has built since its establishment in 1996. Neumann will complete her mandatory internship requirement through this opportunity, putting the business principles she’s learned in the classroom into practice within a professional sports environment.
This professional pathway demonstrates how Brock turns classroom theory into real-world sport industry experience through strategic partnerships.
“I’m excited to apply what I’ve learned about sport marketing and facility management in a real-world setting,” Neumann said. Her participation aligns perfectly with Brock’s emphasis on experiential learning, which integrates theory with industry practice.
The CFL Women in Football program aims to increase female representation in traditionally male-dominated sport management roles. Participants work in areas such as operations, marketing, and event coordination—all fields where Brock Sport Management graduates have established strong career pathways.
Brock’s program maintains a national reputation for producing industry-ready graduates, with alumni working in major professional leagues including the NFL, NHL, and CFL. This opportunity will provide valuable field placement experience that is a core component of the third and fourth year curriculum. This connection has helped create opportunities for current students like Neumann.
Dr. James Wilson, Chair of Brock’s Sport Management Department, notes that this selection reinforces the program’s high standing in the industry. “Our students consistently demonstrate the skills needed in today’s sport business environment,” he said.
Neumann’s selection comes as no surprise to faculty members familiar with her academic performance. Students in the program must maintain a minimum 70% major average for Honours status, and Neumann has exceeded this requirement.
Upon graduation, Neumann hopes to secure a full-time position in sport operations. Many Brock graduates find that internships lead directly to employment, thanks to the university’s extensive alumni network that provides mentorship and career opportunities throughout the sport sector.
Strong academic foundations and real-world experience continue to open doors for students across Niagara. Programs that combine education with career pathways are helping to shape the next generation of industry leaders. Learn more about local achievements and education initiatives on Marketplace Niagara.
