After years of revitalizing downtown areas across Ontario, Rachel Braithwaite has been named the new Executive Director of the Ontario Business Improvement Area Association (OBIAA). The appointment, which takes effect in April 2025, brings Braithwaite’s extensive experience in community development to the provincial level.
Braithwaite previously served as Executive Director for the St. Catharines Downtown Association, where she represented more than 500 businesses. Under her leadership, the area saw significant improvements in beautification, safety, and community engagement.
During her tenure at the St. Catharines Downtown Association, Braithwaite elevated over 500 businesses through enhanced beautification, safety initiatives, and community programs.
Her career highlights also include transforming the Barton Village BIA in Hamilton into a thriving restaurant district. The Barton Village Festival, which she created, now attracts 25,000 visitors each year. During her time there, over 30 new businesses opened in the area.
The OBIAA represents more than 300 Business Improvement Areas across Ontario. These organizations manage over $50 million in direct economic investment and play an essential role in local economic development. BIAs focus on revitalizing commercial zones, enhancing safety, and improving streetscapes.
“Rachel’s track record speaks for itself,” said a spokesperson for the OBIAA board. “Her ability to build partnerships and drive economic growth is exactly what our organization needs.”
Braithwaite is known for her innovative approach to urban renewal. She’s successfully implemented programs for downtown improvement and business retention throughout her career. Her emphasis on inclusivity has helped transform the communities she’s worked with.
In her new role, Braithwaite will oversee major initiatives like Digital Main Street, which helps small businesses improve their online presence. She recently shared her expertise at the 2024 Professional Development Day focusing on adaptability and resilience in today’s challenging environment. She’ll also manage accessibility projects and advocate for policies that benefit main streets across Ontario.
The first BIA was established in Toronto’s Bloor West Village in 1970. Since then, the model has been adopted worldwide. BIAs are funded through special property tax levies and operate under the Municipal Act, 2001.
Braithwaite’s appointment comes at a significant time as main streets continue to adapt to changing economic landscapes while maintaining their crucial role in community identity.
Check out Marketplace Niagara for more movement of local BIA.
