As the first program of its kind in Canada, Brock's Master of Sport Management Program offers students a unique pathway into the sport industry. This 12-month professional graduate program combines sport management strategy with business intelligence through a partnership with the Goodman School of Business. It's designed to meet the needs of today's modern sport business world.
Students in the program complete eight half-credit courses and a full-credit practicum requiring at least 420 hours of fieldwork. The curriculum focuses on data-based decision making and strategic development in the sport management sphere. The curriculum covers important areas like strategic management, revenue generation, and sport integrity. Students also learn business analytics, marketing intelligence, and entrepreneurship skills. An optional course in sport insights, reporting, and consulting is available too.
To join the program, applicants need a four-year bachelor's degree with at least an 80% average in their final two years of study. They must also submit two recommendation letters, a statement of intent, and a resume or CV.
Graduates find careers in various sport industry roles. These include marketing and public relations, event management, strategic partnerships, leadership positions in sport associations, and community relations management.
The program benefits from faculty experts in sport marketing, digital media, organizational behavior, sport finance, and sport governance. Their knowledge helps prepare students for real-world challenges.
Brock's industry connections are another program strength. Students access an active alumni network, hear from guest speakers, and enjoy numerous networking opportunities. The program offers internship placements with industry partners and collaborates with sport organizations.
By completing this master's program, students gain an advanced understanding of sport business challenges. They develop data-driven decision-making skills and professional abilities valued by employers. The program builds leadership qualities and prepares graduates for diverse roles throughout the sport industry.
Brock's pioneering approach to sport management education continues to shape the next generation of sport business professionals in Canada and beyond.
